Tuesday, February 10th - 1:00pm ET

A Practical Guide for Brand Leaders

Generative AI is reshaping how people discover, evaluate, and decide — and advertising is no longer something that sits around the experience. It is increasingly part of the answer itself. As platforms like ChatGPT, Google’s AI-powered experiences, and Amazon’s conversational shopping assistants integrate advertising in different ways, brands face a new set of questions about trust, influence, and design. This webinar cuts through the noise to explain how advertising in AI answers actually works, why ad separation is the defining issue brand leaders must understand, and how brands can participate without undermining the credibility that makes AI answers valuable in the first place.

What you will learn

• Why advertising in AI answers is fundamentally different from search, social, or retail media

• The three emerging ad models in AI answers: separation from, around, and within the answer

• What research reveals about trust, disclosure, persuasion, and conversational influence

• Where brands risk moving too fast — and where restraint creates advantage

• How to assess whether your brand is answer-ready before investing in AI answer media