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Who We Are

We’re Redefining
Brand Health Intelligence
for the AI Era.

Not just seen. Verified.

Brand discovery has shifted from search rankings to AI-generated answers. BrandRank exists to independently verify what AI says about your brand — and help you earn the trust that follows.

Why We Started

We noticed the question before we had the answer.

BrandRank began the way most honest reckonings do — by noticing something odd. Our founders were testing how ChatGPT answered ordinary questions about trust, technology, and sustainability, and it became clear that AI-driven search doesn't work like the search we'd spent careers optimizing for. Nobody types keywords into an answer engine. They ask it a question, and it hands back one answer, already decided. That's not a job SEO can win alone anymore. It's a different game, and somebody needed to build the instrument to referee it.

Question Answer Recommendation Action

This is the Prompted Moment of Truth we built BrandRank to verify.

The world stopped searching. It started asking. The answers don't wait for anyone's permission, and the engines don't check with the brand first. We started BrandRank so somebody would.

Founders

Built by people who've spent their careers measuring what trust is worth.

Pete Blackshaw

Pete Blackshaw

Co-Founder and CEO

Pete Blackshaw is the Co-Founder and CEO of BrandRank.AI, a Cincinnati-based SaaS Platform that helps brands measure, protect, and grow trust through the power of AI-driven search and discovery.

Pete recently served as CEO of Cintrifuse, a startup catalyst, incubator, and venture fund backed by corporations such as P&G and Kroger, and considered a national role model. At Cintrifuse, Pete and his team supported hundreds of startups.

Previously, Pete was the Global Head of Digital at Nestlé, Switzerland, the world's largest food company. He also served as CMO at NM Incite, a Nielsen and McKinsey joint venture, and started his career in brand management at Procter & Gamble, where he co-founded the first "Interactive Marketing" team and later launched PlanetFeedback.com, a VC backed consumer feedback platform that was acquired by Nielsen.

Pete is the author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000 (Doubleday). He holds an MBA from Harvard and a Bachelor's from UC Santa Cruz.

Hank Hudepohl

Hank Hudepohl

Co-Founder and COO

Hank Hudepohl is Co-Founder and COO of BrandRank.AI, where he leads the operations and build of AI-driven applications and talent to monitor and optimize brand reputation and visibility in the answer economy.

Hank has led growth initiatives for both startups and enterprises, driving innovation and scale. During his 10 years at TripAdvisor, Hank guided the launch and growth of International Restaurants, Flights and Vacation Rentals, each highly profitable and contributing to the brand's legacy as the world's largest travel website with over 2 billion annual visitors. Most recently, he led the core SaaS products for a base of 50,000 SMB customers as a VP at Paycor.

A former U.S. Navy Intelligence Officer, Hank began his career as a Lieutenant aboard an aircraft carrier before breaking into the private sector, where he pioneered one of the first car shopping search engines—partnering with Hearst, Scripps, and top dealer associations to launch it into the market. With deep expertise in SEO, CRM, AI-powered content strategies and digital growth, he continues to be fascinated by the intersection of search and technology. Hank is a distinguished graduate of Harvard College.

Our Team

Distributed team serving global brands across industries

We're a distributed team with concentrated teams in Cincinnati, Boston and growing outposts around the country—supporting global brands across industries.

CincinnatiOur founding city and home base
BostonOur home base for engineering
RemoteTop talent united by our mission
GlobalOn-site support for Fortune 500 brands
Get In Touch

Ready to see where you stand?

Tell us a bit about your brand and we'll prepare your Recommendation Share™ — or grab time on our calendar if you'd rather talk it through first.

Prefer email? contact@brandrank.ai · 1308 Race Street, Cincinnati, OH 45202

Our Mission, Vision and Values

Our Mission

Help brands measure, protect, and grow trust in AI-powered search and discovery so they show up accurately when it matters most.

Our Vision

We imagine a future in which every brand can prove its own story, not just tell it. As discovery shifts from search to AI-generated answers, BrandRank gives companies instant visibility and influence over how they're recommended and trusted—becoming the real-time trust gauge that powers growth in the Answer Economy.

Our Values

Trust

Strengthen the brand-customer trust loop in every feature and insight.

Integrity

Say what we'll do, do what we said, and surface the truth—even when it's messy.

Expertise

Blend deep AI engineering with hard-won brand, marketing, and consumer knowledge.

Innovation

Build the next metric, the next diagnostic, the next playbook—before clients ask.

Accountability

Own outcomes: if data shows a gap, we fix it; if models drift, we recalibrate.

BBB Accredited

At BrandRank.AI, we are committed to upholding the highest standards of integrity and trust in all our business practices. As a BBB Accredited Business, we adhere to the following principles:

1. Build Trust

BrandRank.AI establishes and maintains a positive track record in the marketplace.

2. Advertise Honestly

BrandRank.AI adheres to established standards of advertising and selling.

3. Tell the Truth

BrandRank.AI honestly represents products and services, including clear and adequate disclosures of all material terms.

4. Be Transparent

BrandRank.AI openly identifies the nature, location and ownership of the business, and clearly discloses all policies, guarantees and procedures that bear on the consumer's decision to buy.

5. Honor Promises

BrandRank.AI abides by all written agreements and verbal representations.

6. Be Responsive

BrandRank.AI addresses marketplace disputes quickly, professionally and in good faith.

7. Safeguard Privacy

BrandRank.AI protects any data collected against mishandling and fraud, collects personal information only as needed, and respects the preferences of consumers regarding the use of their information.

8. Embody Integrity

BrandRank.AI approaches all business dealings, marketplace transactions, and commitments with integrity.

By adhering to these principles, BrandRank.AI demonstrates its unwavering commitment to ethical business practices and customer satisfaction. See BrandRank.AI's official BBB profile at bbb.org to review Accreditation credentials and more information.

Know the truth. Own the answer.

See exactly what AI is already saying about your brand — where you're strong, where you're exposed, and what to do next.

We'll only use this to prepare your Recommendation Share™.