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Recommendation Share vs Share of Voice

Most AEO platforms report share of voice: the percentage of AI answers in which your brand is mentioned. Recommendation Share™ is a different number. It weights each mention by the position the engine gave it, so the brand named first gets full credit and a brand named eighth gets little. The two metrics can move in opposite directions. This article explains the method, works through an example, and shows why the position-weighted number is the one that tracks revenue.

BrandRank Editorial·
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