I Just Launched a Book. The Argument Inside It Needs Marketers to Act.
In the Answer Economy, curiosity finally has infrastructure. Handle it carefully. I grew up in a house where ad jingles were currency.
Posts tagged “” — original research, field notes, and news on how AI answer engines are shaping brand trust and recommendation share.
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In the Answer Economy, curiosity finally has infrastructure. Handle it carefully. I grew up in a house where ad jingles were currency.
Over the past two years I've been writing extensively about the "The Answer Economy" — including recent pieces in AdAge on the Walmart-OpenAI partnership and how AI systems are fundamentally reshaping brand portrayal. But here's what's keeping me up at night: The biggest decision in advertising history is being made right now—not by CMOs or brand leaders, but by AI platform CEOs
How Anthropic’s pre-game campaign exposes the trust tension at the heart of Answer Economy monetization — and sentences “absolutely” to extinction What makes the Anthropic Super Bowl spots significant isn’t just that they’re clever or competitive. It’s when they’re landing — and what they’re reacting to.
How OpenAI, Google, and Amazon Draw the Lines
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