I Just Launched a Book. The Argument Inside It Needs Marketers to Act.
In the Answer Economy, curiosity finally has infrastructure. Handle it carefully.
I grew up in a...
19 April 2026
Should You Advertise in AI Answers? The Platform War Happening Right Now Will Decide for You
Over the past two years I've been writing extensively about the "The Answer Economy" — including...
7 February 2026
The Super Bowl Campaign Defining an AI Inflection Point
How Anthropic’s pre-game campaign exposes the trust tension at the heart of Answer Economy...
5 February 2026
Ad Separation in the Answer Economy
How OpenAI, Google, and Amazon Draw the Lines
| This week marked a real inflection point for AI... |
17 January 2026