Are Employees the Secret Sauce Behind Answer Engine Optimization? Just Ask LinkedIn.
In The Answer Economy, employee experience is no longer internal — it’s a primary input into how AI...
2 May 2026
Is AI Bringing Back the Socratic Method?
In the emerging Answer Economy, better questions may matter more than better answers.
The Socratic...
8 March 2026
The Consumer Expectations Revolution: Six Principles for Winning the Answer Economy
AI didn't change what consumers want. It just made their expectations impossible to ignore.
I’ve...
20 February 2026
Should You Advertise in AI Answers? The Platform War Happening Right Now Will Decide for You
Over the past two years I've been writing extensively about the "The Answer Economy" — including...
7 February 2026
Ad Separation in the Answer Economy
How OpenAI, Google, and Amazon Draw the Lines
| This week marked a real inflection point for AI... |
17 January 2026
The CMO Pocket Guide to Advertising in AI Answers
This week marked a real inflection point for advertising!
Within days of each other:
OpenAI...
17 January 2026
Ad AgeThe Year Brands Learned What AI Really Thinks
The most important marketing conversations I had this year weren’t with people. They were with...
19 December 2025
Walmart’s AI Bet Is Bold. But Can It Keep Up with Amazon Rufus?
Retail bots and agents are coming. If your brand isn’t primed to market to algorithms, prepare to...
5 August 2025
Climate Combat: LLMs Rate Each Other's Eco Footprint in BrandRank.AI Scorecard
AI is generating lots of industry debate, but there's one topic everyone agrees upon: LLMs are...
25 June 2024