Are Employees the Secret Sauce Behind Answer Engine Optimization? Just Ask LinkedIn.
In The Answer Economy, employee experience is no longer internal — it’s a primary input into how AI answers rank and recommend brands. Ignore at your peril.
Posts tagged “” — original research, field notes, and news on how AI answer engines are shaping brand trust and recommendation share.
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In The Answer Economy, employee experience is no longer internal — it’s a primary input into how AI answers rank and recommend brands. Ignore at your peril.
In the emerging Answer Economy, better questions may matter more than better answers. The Socratic Method never disappeared. We just replaced it with a search box. For decades, we outsourced our curiosity to search engines — which trained us to ask small, keyword-sized questions. "Best running shoes." "Weather tomorrow." "How to boil an egg."
AI didn't change what consumers want. It just made their expectations impossible to ignore. I’ve been in marketing long enough to remember building P&G’s first interactive marketing operation in 1997. We thought we were ahead of the curve. And for a moment, we were.
Over the past two years I've been writing extensively about the "The Answer Economy" — including recent pieces in AdAge on the Walmart-OpenAI partnership and how AI systems are fundamentally reshaping brand portrayal. But here's what's keeping me up at night: The biggest decision in advertising history is being made right now—not by CMOs or brand leaders, but by AI platform CEOs
How OpenAI, Google, and Amazon Draw the Lines
The most important marketing conversations I had this year weren’t with people. They were with machines.
Retail bots and agents are coming. If your brand isn’t primed to market to algorithms, prepare to lose relevance—and market share.
AI is generating lots of industry debate, but there's one topic everyone agrees upon: LLMs are eating up a ton of energy.
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