Before AI Advertising Scales, It Needs Rules Consumers Can Trust
Consumers can tolerate ads in AI. What they won't tolerate is not knowing when commercial influence...
10 May 2026
I Just Launched a Book. The Argument Inside It Needs Marketers to Act.
In the Answer Economy, curiosity finally has infrastructure. Handle it carefully.
I grew up in a...
19 April 2026
Is Claude the Consumer Reports of the Answer Economy?
The new standard for brand claims isn’t a regulator, a ratings agency, or a watchdog. It’s a bot....
21 March 2026
Click-Through Is Fading. Ask-Through℠ Is the Metric That Matters Now.
In the Answer Economy, the follow-up question is the new conversion event.
We may have been arguing...
3 March 2026
Should You Advertise in AI Answers? The Platform War Happening Right Now Will Decide for You
Over the past two years I've been writing extensively about the "The Answer Economy" — including...
7 February 2026
The CMO Pocket Guide to Advertising in AI Answers
This week marked a real inflection point for advertising!
Within days of each other:
OpenAI...
17 January 2026
Advertising, AI, and the Trust Line We’re Learning to Navigate
AI Answers Are Prime Real Estate. Handle With Care.
An important conversation is underway about...
17 January 2026