Before AI Advertising Scales, It Needs Rules Consumers Can Trust
Consumers can tolerate ads in AI. What they won't tolerate is not knowing when commercial influence shapes the answer.
Posts tagged “” — original research, field notes, and news on how AI answer engines are shaping brand trust and recommendation share.
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Consumers can tolerate ads in AI. What they won't tolerate is not knowing when commercial influence shapes the answer.
In the Answer Economy, curiosity finally has infrastructure. Handle it carefully. I grew up in a house where ad jingles were currency.
The new standard for brand claims isn’t a regulator, a ratings agency, or a watchdog. It’s a bot. And it’s ruthless.
In the Answer Economy, the follow-up question is the new conversion event. We may have been arguing about the wrong thing.
Over the past two years I've been writing extensively about the "The Answer Economy" — including recent pieces in AdAge on the Walmart-OpenAI partnership and how AI systems are fundamentally reshaping brand portrayal. But here's what's keeping me up at night: The biggest decision in advertising history is being made right now—not by CMOs or brand leaders, but by AI platform CEOs
AI Answers Are Prime Real Estate. Handle With Care.
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