Is Vulnerability the Most Important Metric in Marketing?
In the Answer Economy, Visibility Gets You Seen. Vulnerability Determines Whether You're Trusted.
...
17 June 2026
Why Claude Fable 5's Real Power Isn't Writing Code — It's Operational Leverage
Anthropic's Mythos-class Fable 5 launched a few days ago, and everyone wants to know whether it's...
Inside Google's New Guidance for AI Search — and Why It Changes Everything for Brands
The Answer Economy rewards useful answers, authentic expertise, and genuine helpfulness. And be...
18 May 2026
Before AI Advertising Scales, It Needs Rules Consumers Can Trust
Consumers can tolerate ads in AI. What they won't tolerate is not knowing when commercial influence...
10 May 2026
Are Employees the Secret Sauce Behind Answer Engine Optimization? Just Ask LinkedIn.
In The Answer Economy, employee experience is no longer internal — it’s a primary input into how AI...
2 May 2026
S2B Group and BrandRank.AI Launch the First Food & Beverage Answer Economy Index
Debut index reveals which brands AI is recommending to GLP-1 consumers – and which ones it’s...
Research Note: How Key Health Domains Inform AI Responses
{% module_block module "widget_1f76ed40-9a98-42fe-98e4-b2abe98ebb3f" %}{% module_attribute...
20 April 2026
I Just Launched a Book. The Argument Inside It Needs Marketers to Act.
In the Answer Economy, curiosity finally has infrastructure. Handle it carefully.
I grew up in a...
19 April 2026
Is Claude the Consumer Reports of the Answer Economy?
The new standard for brand claims isn’t a regulator, a ratings agency, or a watchdog. It’s a bot....
21 March 2026
Brand Leadership in the Answer Economy
There's a moment happening billions of times a day that most brand leaders still don't see coming.
...
21 March 2026
Why Every AI Engine Has a Different Idea of Brand Authority
In the emerging Answer Economy, your brand no longer has a single reputation. It has many. And most...
10 March 2026
Is AI Bringing Back the Socratic Method?
In the emerging Answer Economy, better questions may matter more than better answers.
The Socratic...
8 March 2026
Click-Through Is Fading. Ask-Through℠ Is the Metric That Matters Now.
In the Answer Economy, the follow-up question is the new conversion event.
We may have been arguing...
3 March 2026
Who Owns the Invisible Shelf?
In the Answer Economy, the Answer is the Shelf. And you didn't build it.
I’ve been watching...
1 March 2026
The Consumer Expectations Revolution: Six Principles for Winning the Answer Economy
AI didn't change what consumers want. It just made their expectations impossible to ignore.
I’ve...
20 February 2026
10 Reasons You Can’t BS Anthropic
Case in Point: Claude gives Amazon—its own investor and strategic partner—lower credibility scores...
17 February 2026
What We Learned from The First University Answer Share Index
Stanford captures 70 AI mentions while liberal arts colleges appear in only 8% of...
13 February 2026
Should You Advertise in AI Answers? The Platform War Happening Right Now Will Decide for You
Over the past two years I've been writing extensively about the "The Answer Economy" — including...
7 February 2026
The Super Bowl Campaign Defining an AI Inflection Point
How Anthropic’s pre-game campaign exposes the trust tension at the heart of Answer Economy...
5 February 2026
Ad Separation in the Answer Economy
How OpenAI, Google, and Amazon Draw the Lines
| This week marked a real inflection point for AI... |
17 January 2026