The CMO Pocket Guide to Advertising in AI Answers
This week marked a real inflection point for advertising!
Within days of each other:
OpenAI...
17 January 2026
Introducing the First-Ever Answer Awards℠
Some brands don’t just show up in AI answers—they own them.
Ask an assistant, “What’s the best...
4 December 2025
AI Is a Consumer Uprising, and Brands Don’t Get It Yet!
The fall season of CMO-anchored marketing conferences and events are upon us— Association of...
30 August 2025
Why Your Brand's Reddit Problem Is Now an AI Problem
The brutal truth about Reddit's influence in the answer economy—and what it takes to earn trust.
...
25 August 2025
What is Answer Engine Optimization (AEO)?
More importantly, is it about short-term tactics, or long-term brand strategy?
What REALLY...
20 June 2025
Agencies: AI Can't See Your Cannes Lions, Neither Can Your Next Client
For agencies heading to Cannes Lions International Festival of Creativity, here's urgent advice...
10 June 2025
10 Urgent Principles for Brand Survival in the AI Era
From Possible to Cannes Lions, the mid-year conference season is flooding CMOs with another tsunami...
28 April 2025
Your Brand's Carbon Claims? AI Just Fact-Checked Them.
In the Answer Economy, transparency isn't optional -- and AI is keeping Score.
BrandRank.AI ...
9 April 2025
Welcome to the Answer Economy. Will Brands Embrace the Signal?
The early days of the web saw excitement around "Interactive Marketing," with brands launching...
14 July 2024
Climate Combat: LLMs Rate Each Other's Eco Footprint in BrandRank.AI Scorecard
AI is generating lots of industry debate, but there's one topic everyone agrees upon: LLMs are...
25 June 2024