What We Learned from The First University Answer Share Index
Stanford captures 70 AI mentions while liberal arts colleges appear in only 8% of...
13 February 2026
Should You Advertise in AI Answers? The Platform War Happening Right Now Will Decide for You
Over the past two years I've been writing extensively about the "The Answer Economy" — including...
7 February 2026
The Super Bowl Campaign Defining an AI Inflection Point
How Anthropic’s pre-game campaign exposes the trust tension at the heart of Answer Economy...
5 February 2026
The CMO Pocket Guide to Advertising in AI Answers
This week marked a real inflection point for advertising!
Within days of each other:
OpenAI...
17 January 2026
Advertising, AI, and the Trust Line We’re Learning to Navigate
AI Answers Are Prime Real Estate. Handle With Care.
An important conversation is underway about...
17 January 2026
Ad AgeThe Year Brands Learned What AI Really Thinks
The most important marketing conversations I had this year weren’t with people. They were with...
19 December 2025
Ten AI Terms Every Brand Must Master - Now!
Your Essential Playbook for Winning the Answer Economy.
Everyone wants to win big in the Answer...
6 August 2025
Cincy AI Week 2025: How Visible is Your Brand in AI Answers?
AI isn’t killing search... it’s rewriting the rules of brand visibility.At Cincy AI Week 2025,...
11 June 2025
Agencies: AI Can't See Your Cannes Lions, Neither Can Your Next Client
For agencies heading to Cannes Lions International Festival of Creativity, here's urgent advice...
10 June 2025